Self-Service Brand Resource Kit
Enhance your Lodge's brand identity and maintain a cohesive style across all of Illinois by utilizing these downloadable files. These brand assets are designed to assist you and your Lodge in building and strengthening the Illinois Freemasonry brand image.
This style guide provides instructions on the use and best practices of all Illinois Freemasonry brand assets and messaging. Before using any of the assets provided on this page, please reference this document.
For a solid color background, use the JPEG files. For a transparent background, use the PNG files.
Use these images as your Facebook or LinkedIn profile cover photo.
Find even more marketing assets at the Scottish Rite, NMJ website.
Purpose: The values check. Asks questions about character, faith, integrity, and brotherhood.
Audience: Reflective and ready for self-examination. For a man who wonders if he might belong here.
Images for your print and social media advertising and marketing use.
Purpose: General introduction. What Freemasonry is, where it came from, how it's organized, and why it isn't what people sometimes think it is.
Audience: The unfamiliar — someone who's heard the word Freemasonry and is curious but has no frame of reference.
Purpose: Credibility. Establishes Freemasonry's historical significance and meaningfulness.
Audience: The intellectual, someone who appreciates history, who values legacy, who wants to know they'd be joining something with weight.
Videos social media advertising and marketing use.
Purpose: Myth-busting. Addresses the misconceptions head-on and shares Famous Masons to demonstrate the breadth and quality of membership.
Audience: The skeptic, or the person whose curiosity is heightened.
Purpose: The action guide. For the man who's already decided. Covers joining process and gives a clear next step.
Audience: He's mostly made up his mind. He doesn't need much persuasion, he needs specific information and a path forward.
We are proud to share these new brochures as resources for your discussions and interactions with membership prospects. If sharing digitally, please download here. If your Lodge would like printed versions, please contact the Grand Lodge Office for professional printed brochures.